أبــداع - CREATIVITY

أبــداع - CREATIVITY

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Jan 30, 2011

Creativity and Innovation


Having the ability to come up with creative ideas can help you each and every day. Creativity is not the sole domain of the arts-whether it's painting, theater, music, architecture, dancing, literature, and so on-but is important in any field, from medicine to business, and from engineering to economics.

Being creative can involve cooking a meal from scratch, creating a novel marketing campaign, making up a bedtime story for your child, finding ways to cut costs, or even developing a creative solution to a negotiation impasse. Whatever you do, creativity helps you do it better.

Some people believe creativity to be the result of an abnormal chromosome that causes a muse-like effect, or of a neurological quirk. Others associate it with psychosis, temporal lobe seizures, or childhood trauma. And then there are those who believe it's about winning the genetic lottery: you're either born creative or you're not. However, as most creativity experts hold - including Jack Foster, Roger von Oech, Edward de Bono, and many others - creativity is a process that can be learned, practiced, and perfected.

By the time you finish reading this lens I can almost guarantee you'll be more creative.

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